Two-Day Intensive Communications Training Program

Artificial intelligence (AI) is revolutionizing communication practices in today’s fast-paced world. AI offers unprecedented opportunities to strengthen communications strategies within our practice environments.

A core component of the CommsPro curriculum will be to leverage AI to address and enhance communications in healthcare leadership.

The CommsPro program is structured to provide comprehensive training in two core areas:

Positive Communications and Brand Building

• Foundations of Strategic Communications
• Building and Sustaining a Personal Brand
• Social Media Competency
• AI in Communications: Theory and Practice
• Measuring Communications Effectiveness
• Developing Comprehensive Communication Plans

Stakeholder Relations and Crisis Communications

• Navigating Media Relations
• Stakeholder Relations
• Crisis Communications in Healthcare
• Case Studies
• Additional Communications Best Practices
• Simulated Media Interview and Other
• Key Practical Exercises

View the Prospectus for full details.

Who Should Attend

This course was specifically designed for leaders within the healthcare sector. It focuses on practical skills and strategies that can be directly applied to enhance personal and institutional communication effectiveness. This cutting-edge course will deploy experiential simulations and real-time use of AI.

Program Delivery

This intensive two-day in-person program combines lectures, discussions, and practical workshops to ensure a comprehensive learning experience. Participants will also have access to a range of resources, including templates, case studies, and best practice guides, to support ongoing development.

Speakers

Dr. Alexandre Sévigny, PhD, APR
Associate Professor, Communications Studies and Media Arts

Dr. Alexandre Sévigny, APR, is an associate professor of communication studies and communication management at McMaster University in Hamilton, Ontario, Canada. He is an expert in public relations, communication management, and data-driven communication strategies, most recently using AI, augmented and virtual reality. Dr. Sévigny is also the editor-in-chief of the Journal of Professional Communication and the chief examiner of the Accredited in Public Relations program for the Canadian Public Relations Society. His research interests include the use of artificial intelligence and big data in communication, political communication, and strategic communication. He is currently finishing a book with co-author Martin Waxman on how AI is transforming strategy and workflow in the creative professions. In addition to his academic work, Dr. Sévigny is also an active public relations practitioner and consultant.

Brady Wood, MA, MCM, IAP2
Assistant Professor, Department of Medicine

Brady Wood, MA, MCM, IAP2 has extensive experience in the health care, retail, and B2B space, having restored the Niagara Health System’s reputation during his time as Chief Communications Officer there and having built the retail brand The Ten Spot Beauty Bars from a single owner-operator location to an international franchise operation, among other achievements. He is an assistant professor in the Department of Medicine, Division of Education and Innovation in the Faculty of Health Sciences at McMaster University, leading strategic projects on commercialization, leadership, and communications. He has also lent strategic advice as an investor and venture capitalist in technology and health sciences.

Special Guest Speaker

Dr. Mark Crowther
Chair, Department of Medicine

Dr. Crowther is a McMaster Distinguished University Professor, Chair of the Department of Medicine at McMaster, a member of the Royal Society of Canada and the Canadian Academy of Health Sciences and holds the Leo Pharma Chair in Thromboembolism Research at McMaster. He has an LLM from Osgoode Hall Law School at York University.